Beginners guide to Growth Hacking

I am Snezana Milivojevic, 19, and am currently developing an educational gaming app, Gramer. I first attended the Acorn Aspirations hack on March 12th, 2016 and decided to take a gap year to work and develop on my idea which was developed on in March. I have been fortunate enough to work with Elena Sinel, CEO of Acorn Aspirations and have decided to create this beginners guide to growth hacking to educate not only myself, but any other aspiring entrepreneur into how to grow and share your business ideas with the world.

So what is Growth Hacking?

Growth hacking is a marketing technique initially used in tech startups that uses creativity, social metrics and analytical thinking as well as tools to sell products and gain exposure.

So what’s the importance of Growth Hacking?

Well, it appeals to entrepreneurs with limited budgets because, when it’s done well it can transform the fortunes of a business in a short space of time! This is done by rapidly generating new customers or boosting efficiency. The term was reportedly coined by Sean Ellis, the CEO of GrowthHackers.com.

Entrepreneurs and startups want to see results, and growth hacking sure does provide them!

The 3 golden rules of growth hacking are: it must be scalable, predictable and repeatable.

Gaining exposure is great, but acquiring customers is even better and is mainly done through social news, social media, SEO and email as well as the old fashioned way of face to face. So gather as many emails as you can, go out and speak to people IRL and consider using Charlie to help you deal with your admin!

Let’s start with growing your social media. The 3 platforms that we will be covering today are Instagram, Facebook and Snapchat. Most of your users will be active on social media, so don’t miss this one out.

Instagram:

2. Be consistent: Post pictures regularly so you stay in front of your audience. Respond to your followers comments and follow people back, and then try to connect with them on other social sites.

3. Post what people want: Post behind-the-scenes shots of you preparing for an event or working on your product. Your stream should deliver value in visual content that followers can’t get anywhere else!

Facebook:

A way to do this is through content curation (sharing content from industry leaders, top influencers, role models…) which makes you look more serious and respectable. Secondly, it also saves time and money!

Snapchat:

3. Build relationships: Snapchat is a great way to speak to people and engage with your audience. They get to know your brand as well as your amazing personality.

Think you’ve got what it takes to growth hack? Here are the top 10 characteristics that makes an awesome growth hacker:

For more information about the difference between a growth hacker and a digital marketer, please click here!

Thank you for reading, feel free to leave any comments or connect with me on twitter or drop me an email at snezmilivojevic@gmail.com !

Originally published at Acorn Aspirations.

Powering the Next Generation of Thought Leaders, Innovators and Technologists in #AI @teensinai #TeensInAI #GirlsinAI #MCStartup2016 Founder @elenasinel